The reviews have started to pour in, and a vast majority of people agree that Google Pixel is the best phone Android can offer right now. Still, Some people are sceptical about what’s so special about this high-priced Android device – except for the fact that it’s made my Google. I try to uncover another perspective here about why Google Pixel is more than just another Android phone.
Specifications Meet Saturation
Phones today come packed with high-end specifications of RAM, Processor, Graphics. I mean, yes they obviously matter.. until a certain point. If you’re buying a new phone, it’s a given that it’ll be super-fast, have a great camera, and so on. Specifications have reached a saturation point and no longer matter to the extent it did maybe a couple of years ago.
A while ago, manufacturers decided to shift towards premium build materials like aluminium and glass to justify the high-end price and differentiate phones on the factor of build quality. Budget phone manufacturers joined the bandwagon and brought similar premium looking phones at half the price or even less.
So now, Specifications do not matter much and neither does build quality, what should manufacturers do to differentiate their product from their competitors?
Google Offers Services to Differentiate
Google takes pride in services it has to offer. Pixel is the only Android phone which comes with full-resolution unlimited Google Photos backup.
It is also the launchpad for Google’s Artificial Intelligence powered Google Assistant and is the only phone available right now with baked-in Google Assistant.
It also comes with support for Google Fi, Google’s own wireless service. Essentially, Google has shifted focus to user experience rather than advertising just on the specifications.
Google Takes the Apple Approach
For years now, People have complained that Google needs to take the matter into its own hands over the unrest caused by other Android manufacturers. I am talking about bloatware pre-installed on phones, Android version updates arrival can take years and similar stuff. Google’s earlier Nexus program always compromised on some features citing for the low price.
With the Pixel, Google goes full Apple-style. No compromises with hardware meaning that we’ve to pay a premium price for the Pixel. You get the cleanest build of Android directly from Google, without bloatware installed, or design inconsistencies and heck, Google promises 2 years of updates for its newest phone. In short, Google is fixing everything that’s wrong with other Android manufacturers by taking the matter into its own hands.
The Google Pixel is Still umm…Pricey.
Acknowledging all the stuff Google fixes with its phone, I’ve to admit that it still can be a hard call to justify the $650/₹57,000 price that too for the base model. But if you’re willing to put a hole in your pocket, You can’t go wrong. You’ll get a solid Android experience like no other Android phone can offer, delivered directly by Google.
I can’t wait to see what Google has in store for future generations of Google Pixel and indeed, it’ll have a dramatic impact on the mobile landscape today.