Free apps, which are usually ad-supported may actually be more expensive than paid apps in the long run. Stop scratching your heads and allow us to explain the hidden costs of ad-supported free apps.
Ads and battery life
Displaying ads in apps takes a fair amount of hit on battery life. Let see a case study. Unless you’ve been living under a rock for the past few years, we would expect that you are well aware of Angry Birds game. A study performed by three researchers in 2012 showed that 75% of the battery consumed by Angry Birds was used for displaying ads and only 25% was used in actually playing the game. More power used for displaying ads rather than for the actual game play. Disturbing, for sure.
Thus, as your phone’s battery drains faster, you need to charge it more often. And, captain, electricity isn’t free. Given, it may not drive up your electricity bill by a huge margin if you’re a causal gamer, but there are people who die from playing games for 3 day straight.
To suffice, you may not be aware, but a small portion of your electricity cost can be attributed to free apps which display advertising.
A nightmare for those on limited data plans
Let’s accept it, not everyone’s on unlimited data plan. Ad-supported apps draw a fair amount of data from the Internet, like which ads to display, get the user’s coarse location to display localized ads or contextual advertising.
If you’re on unlimited data plan, this shouldn’t be much of a problem. But it may prove a nightmare for those on limited data plans. The condition can even worsen for those on pay per use plan, where the user pays for every content loaded.
Thus, ad-supported apps can take a hit on your data plan and you’ll need to recharge more often, costing you more money.
Does that justify paying for apps?
Definitely. Most apps usually costs less than a dollar. Combining the contribution of ad-supported apps in spiking up your electricity bill and data plan bills, it can cost you way beyond a dollar in the long run. So, it would be a no-brainer to actually pay for the apps. Remember, it also supports the developer who has literally spent hours coding it and spent nights debugging it. Actually, It’s kind-of a win-win situation for both, the users and the developer.
We urge all our readers to share this story on Social media so as to educate others and encourage them to actually buy apps. So which apps are you buying today?